Programme 2011


       

Location:
Stockholm School of Economics in Riga (SSE Riga)
Strēlnieku iela 4a, Riga, LV 1010, Latvia
 
       
           
1000 Registration        


       
1000-1015

Guest-of-Honour: Andris Ozols, Director Latvian Development Agency (LIAA)

Welcome Adress Introduction by the Hosts:

Theis Klauberg / Christian Prill

        
           
1015-1045 Christian Prill, Managing Director, Markenbüro Hamburg        

Capitalize Your Brand

       
           
1045-1115

Leitti Mändmets, Head of Project Group, Enterprise Estonia

          
  Welcome to Estonia. Marketing for a Region
          


       
1115-1130 Coffee break        


           
1130-1200 Olaf Stein, Partner, Factor Design            
  Launch. Reniew. Envision and the Cow From Above            
                         
1200-1230 Dimitri Agishev, Vice President, Deutsche Bank Russia and CIS
                      
  How to Live a Brand: Passion to Perform                      
                         
1230-1400 Lunch break            
               
1400-1430 Prof. Dr. Andrea Zirm, HAW Hamburg        
  Managing Local Jewels and Global Brands
 		       


       
1430-1500 Theis Klauberg, Partner bnt Riga / Sebastian Fischoeder, Bird&Bird
        
  Legal Protection of Brand
        


       
1500-1515 Coffee break        


       
1515-1545 Diana Civle/Riga 2014        

Cultural Capitals as an Opportunity for Strenghtening City Brands        
           
1545-1615 Marc Schmettau, Managing Director Germany, Bodum          
The BODUM Way: A Danish lifestyle Brand in International Markets
        
       
1615-1700 Panel:
       
Maren Diale-Schellschmidt, AHK Baltikum  / Ervīns Butkevičs, Commercial Director, LCCI / Vytautas Adomaitis, Head of Finpro Trade Center
        
  How to Win with Brands and Rebranding of Finpro Trade          


       
1700 End of conference, Get-together